8th July 2010 - 2K Sports today revealed the official cover art for NBA 2K11 featuring Michael Jordan as the face of this year’s iteration of the top rated and top selling basketball simulation franchise(1). The art style, featuring a highly-stylized, three-panel, iconic image of Jordan, represents a departure from previous NBA 2K titles to reflect the significance of having the greatest player of all time grace the cover.
“We knew as soon as we signed Jordan that we needed to do something special for the cover,” said Jason Argent, vice president of marketing for 2K Sports. “This could possibly be the most highly anticipated cover art in the history of sports games and we think the image we came up with delivers on every front. I think fans will be pleasantly surprised at how Jordan is actually used in game, as NBA 2K11 will pay homage to ‘His Airness’ in many ways, but the cover art represented our first chance to stop and honor him along the way.”
“It’s exciting to see it all come together,” said Michael Jordan, a recent Hall of Fame inductee. “I am looking forward to seeing the final product, but my kids might have to give me some lessons.”
NBA 2K11 is not yet rated by the Australian Classification Board and will be available in Australia and New Zealand on October 8, 2010.
2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
(1)According to 2008 - 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through April 2010