6th October 2011 - Do you have what it takes to beat your friends in a high-speed race from the Golden Gate to the Empire State? Electronic Arts Inc. (NASDAQ: ERTS) today announced that gamers will get a chance to test their mettle in an action-packed demo for Need for Speed The Run beginning October 19. Using the Need for Speed franchise’s signature Autolog feature(1), gamers will compete to see who will come out on top and who will be left in the dust as they race through the Desert Hills of California and Independence Pass of Colorado.


In the Need for Speed The Run demo, players will have access to two high-powered supercars including the Lamborghini Gallardo LP550-2 Valentino Balboni. The second car, the 2012 Porsche 911 Carrera S, will be unlocked when gamers refer a friend to download the demo, giving them one of first opportunities to get behind the wheel of this 400HP luxury ride. The Need for Speed The Run demo will be available on Xbox LIVE Marketplace worldwide and the PlayStation Network in Australia and New Zealand from October 19th to November 2nd.


Need for Speed The Run takes gamers on a heart-pounding, high-stakes race that will have them surrounded by a constant feeling of danger. The heat is on and lethal action unfolds as gamers take on the role of Jack Rourke and battle 200 of the world’s most notorious racers for a $25M cash prize. Weaving through dense urban traffic, rocketing down icy mountain passes and navigating narrow canyons at breakneck speeds, gamers will be challenged in this illicit race for their life. Powered by Frostbite 2, Black Box makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. In Need for Speed The Run, the cars are hot, the racing is intense and the story will have players at the edge of their seat, delivering this holiday’s hottest action racing game.


Developed by Black Box , an EA studio , Need for Speed The Run will be available November 17, 2011 in Australia and November 18, 2011 in New Zealand for the Xbox 360 videogame and entertainment system, PlayStation 3 computer entertainment system, PC, Wii and Nintendo 3DS. For more information on Need for Speed, visit https://www.needforspeed.com or become a fan on Facebook at https://www.facebook.com/needforspeed and follow us on Twitter https://www.twitter.com/needforspeed.


(1) Available in the Xbox 360, PlayStation 3, PC and Nintendo 3DS versions only