First game add-on for “Alan Wake” included with all new purchases

30th April 2010 - Alan Wake fans looking forward to spending some extra quality time in Bright Falls can extend their stay in the eerie small town set in America’s Pacific Northwest. 


Included with every new purchase of the standard or limited collector’s editions of “Alan Wake”*, fans will score a token card to download the title’s first Game Add-on at no additional cost** on Xbox LIVE when it becomes available later this year.  Make sure to stock up on extra batteries for your trusty flashlight as “Alan Wake” arrives on May 20th.


The highly anticipated psychological action thriller also steps back into the light today with the premiere of a new trailer, “Wake Up”, revealing a taste of the intense drama and cinematic action that await those looking to combat the darkness.  The trailer can be found on


We are also happy to announce the opening of the official “Alan Wake” store this week.  The store delivers worldwide and offers official “Alan Wake” fan products ranging from apparel, accessories, posters and the must-have “Alan Wake” flash light.  The store is now open for business at


Don’t forget to keep an eye out for additional clues about the dark presence lurking in the small town with the first two episodes of “Bright Falls”, the thrilling live-action prequel to “Alan Wake,” available now on  A new episode will be released each week, leading up to the shocking conclusion with the final two episodes on May 18th.


For devoted fans, the Limited Collector’s Edition is designed to resemble a hardcover novel and is packed with special bonus content, the perfect addition to your bookshelf.


Bringing a new style of storytelling to Xbox 360, “Alan Wake” is a psychological action thriller from Remedy, the renowned original developers of the successful “Max Payne” series.  The game immerses players in an intense and expansive cinematic world with hyper-realistic and interactive environments modelled after real locations in Washington and Oregon.  “Alan Wake” is episodic-based with a deeply engaging and suspenseful storyline inspired by the likes of Stephen King, “Lost” and “Twin Peaks”, unveiling new twists and profound character revelations at every turn. 


“Alan Wake” is classified M and is available on May 20th from participating retailers for RRP $99.95 for Standard and RRP $119.95 Limited Edition***


For more information and trailers, please visit


*Available at participating retailers

** Download charges may apply as set by your ISP

*** Recommended retail price. The price you pay will be determined by your retailer. From participating retailers.