PlayStation Network Video Delivery Service to launch in Australia

PlayStation Network Video Delivery Service to launch in Australia

18th May 2010 - Sony Computer Entertainment Australia (SCE Aust.) further expanded its PlayStation entertainment offering today with the announcement of the imminent launch of the PlayStation Network video delivery service for Australia on Thursday 20th May 2010. The service, available to PlayStation 3 (PS3™) users from 1AM on Thursday 20th May, allows film fans to download hundreds of movies, including the latest releases, straight to their PlayStation 3 and PSP (PlayStation Portable).


Hundreds of movies will be available to rent in High Definition (HD) or Standard Definition (SD) (from AU$3.99) or purchase (from AU$7.99) in SD. The films come from major movie studios and distributors including 20th Century Fox, ContentFilm, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home Entertainment, Walt Disney Studios, Universal, Roadshow Entertainment, and Warner Bros. Digital Distribution.


Titles available at launch include Avatar, Capote, Dreamland, Inglourious Basterds, Up In The Air, Ninja Assassin, Sherlock Holmes, Surrogates and Twilight New Moon. Additional content will be added on a weekly basis.


“The launch of the PlayStation Network video delivery service in Australia this week extends the PlayStation entertainment offering and provides our consumers with another way to access and enjoy their favourite movies, whether at home or on the go,” said Michael Ephraim, Managing Director, SCE Aust.


Michael Aragon, General Manager, Global Digital Video Distribution and Operations for Sony Network Entertainment commented, “The launch of the video delivery service in the Australian market marks another milestone for Sony in delivering the most popular video content to our customers globally. We are excited about delivering high quality entertainment directly to our Australian consumers’ PlayStation-connected TVs, portable gaming devices and personal computers.”


The video delivery service will be fully integrated within the PlayStation Network, using the same log-in, wallet system and user-interface. Users can search for movies by name, or can browse categories such as “new releases”, “genres” and “most popular downloads”. PS3’s progressive downloading allows viewers to start watching a film shortly after the download begins. They can also access certain games or other content on their PS3 while the download is taking place.


Consumers who choose to rent have up to 14 days to watch their movie, and once playback is started, they have 48 hours to watch the content. Purchased movies are stored on the PS3 hard disk drive and can be accessed at home via PS3 or transferred to PSP for content on the go.


Michael Ephraim added “The video delivery service launch in Australia is another addition to PlayStation’s strong entertainment credentials, alongside our on demand content that includes streaming music video with VidZone, Catch Up TV services and free digital TV viewing with PlayTV™. With games, movies, music, TV, Internet, and photos, alongside major PlayStation innovation this year in the form of 3D and PlayStation Move motion controller entertainment in Australian homes never looked better.”


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